Profile
Sarah Jane Smith, nee Reeves, is a brand, marketing and communications leader who brings structure to complex organisations, technical offers and mixed stakeholder environments. She works from strategy through to delivery, shaping positioning and campaign direction, then producing the websites, technical content, capability material, CRM workflows and executive communications needed to make the strategy useful.
She is strongest where commercial judgement and hands-on delivery need to sit together: mining and industrial suppliers with technical offers, service businesses that need clearer market positioning, and organisations navigating growth, reputation or internal change. Her career spans B2B, government, tourism, technology, education and care services, with experience working directly with boards, executives, founders, elected representatives, agencies and operational teams.
Sarah works well with leaders who need marketing to become clearer, more accountable and more useful. Her background crosses sectors where the message has to carry operational detail, stakeholder sensitivity and commercial intent at the same time.
She is comfortable moving between the boardroom and the production file: shaping the strategy, briefing agencies, writing the copy, building campaign structures and checking the final material before it goes public.
Career
CXO Advisory
Leads brand, marketing and communications engagements across mining, services, technology, education and care, tourism and not-for-profit clients. Recent mining work spans market-entry planning, technical product content, equipment-led catalogues, websites, trade media, campaign QA and marketing systems.
Tourism NT
Managed Tourism NT's largest brand review in 25 years, aligning destination messaging with the Territory Masterbrand and leading research, agency, stakeholder, governance, content and launch work.
Federal Government MP
Led media, communications, briefings, speeches and stakeholder materials in a fast-moving public environment.
Rockhampton Regional Council
Established a regional promotions function, managed a team and budget, and delivered regional brand, destination marketing, events and placemaking initiatives, including the award-recognised Rockhampton River Festival campaign.
Granite Belt Wine & Tourism
Led destination strategy, brand development and visitor economy promotion for the Granite Belt, reporting stronger campaign results, shoulder-season bookings, digital engagement and membership.
Selected outcomes
Figures are drawn from Sarah's career records and are presented as reported outcomes from the relevant period.
Largest Tourism NT brand review in 25 years, managed through research, testing, stakeholder engagement and launch.
Reported improvement in campaign results within 12 months while leading Granite Belt destination marketing.
Reported social media growth in six months, supported by seasonal content and integrated destination campaigns.
Rockhampton River Festival marketing campaign recognised at the Queensland Multimedia Awards.
Strengths